Senior Living Communities at Anthem Memory Care

Meet Our Team Members


Mark Rockwell, Principal of Anthem Memory CareMark Rockwell, Principal, directs the vision for Anthem strategic growth. Mark is the main architect of the financial strategy that will facilitate Anthem's growth. Given Anthem's commitment to providing "best in class" memory care, Mark is an ardent proponent of the organization's mantra: "Anthem Memory Care - it's all about focus" and Anthem's value statement: "Real people, real needs, real care, and real rewards." Rockwell has been intimately involved in senior healthcare and senior housing, with a specific focus on dementia care, since 2007.

Mark Rockwell leads the firm and is responsible for Anthem's growth and mission.


In 1989 Mark founded the Pacific Companies, which developed and managed a diversified portfolio of real estate investments in Oregon, Washington, California and Idaho. Prior to the Pacific Companies, Mark held management positions with Trammell Crow Company and Hillman Properties Northwest. Throughout his career Mark has developed projects to meet the housing needs for residents in every stage of life. Representative examples of Mark's development background include:

Eden Rock is in the heart of PGA West. Originally zoned for hotel and retail uses, the property was rezoned and master-planned for a resort community of village-style condominiums.

Puerta Azul, an award-winning resort-enclave of Spanish style villas in La Quinta, CA, features private courtyards, gardens, pools and many other amenities.

Cimarron Cove in Cathedral City, CA, blends resort homes with the scenic beauty of the Coachella Valley Mountains and world-class Cimarron Golf Resort.

Jones Farm, a master-planned community on a highly-sought after piece of "in-fill" land is an award-wining development with more than 1,000 dwelling units in Hillsboro, OR.

Hampton Ridge in Tigard, OR, originally zoned for commercial development, was rezoned to multifamily and resulted in the development of a multifamily community.


Mark received a B.S. degree from Walla Walla College and a J.D. degree from the Willamette University College of Law. He was subsequently admitted to the Washington State Bar Association. He furthered his education at the Kellogg School of Management, Northwestern University.

ISAAC SCOTT, Principal

Isaac Scott Principal of Anthem Memory Care

Isaac is in charge of market research, site selection, and leads Anthem development team.


Isaac Scott is a founding principal and the community development lead at Anthem Memory Care. Blending expertise in strategic planning, site selection and real estate finance, his proprietary research methodology identifies underserved markets where Anthem can effectively serve a need for Alzheimer’s and dementia care. While at Pacific Santa Fe, an original investor in Anthem before it was independently established, Isaac led market analysis and business planning that led to the creation of Anthem. As part of the executive leadership team, he continues to direct the company’s day-to-day internal and external growth.


Earlier in his career, Isaac held management positions at Time Warner, where he was a top sales performer for FORTUNE and Sports Illustrated brands, brokered strategic brand initiatives for FORTUNE 100 companies including Oracle Corp., and played a key role in content creation for FORTUNE Global Forum, one of the most exclusive international gatherings of global business and political leaders. Prior work experience includes time with Adidas America and Nike.


Isaac earned a BA from the University of Oregon and a master's certificate in real estate development from Portland State University. He is a founding board member of the Portland Alternative Investment Association, and an Ironman Triathlon competitor.

LEWIS MCCOY, Principal

Lewis McCoy, Anthem Senior Living Principal

Lewis works directly in overseeing community operations, including asset management, employee development, census growth, and regulatory compliance.


Since 1994, Mr. McCoy’s career has been dedicated to the service and care of seniors. Previous to joining Anthem, he was vice president of operations and marketing for a prominent senior housing provider located in Portland, Oregon, managing over 1,200 units of IL, AL, and SNF in Oregon, California, and Washington. His position emphasized his experience in seniors housing operations, sales, and marketing, primarily focusing on census development, operational excellence, and organizational growth.

Other operational experiences include management roles as certified assisted living facility manager, operator/administrator of several skilled nursing facilities, oversight of a Medicare certified home care agency, and operator of a full-service CCRC. In total, his experiences include all institutional and residential sectors of the seniors housing profession.


Lewis served as both commissioner and Chairman of the Oregon Patient Safety Commission, tasked with reducing medical errors and minimizing punitive regulations in long term care facilities. For his service, the Oregon Health Care Association gave Lewis the OHCA Special Service Award recognizing his contribution to patient safety. In addition to several other volunteer posts, and along with being a licensed professional counselor, he has demonstrated a continual commitment to volunteer service, benefiting seniors as well as his community.


Lewis received an undergraduate degree in Psychology from Linfield College. He also holds an M.B.A. from George Fox University and a Master’s Degree in Psychology from Lewis and Clark University. Lewis is both a licensed nursing home administrator and licensed professional counselor. He is also a certified assisted living facility administrator in Oregon, Colorado, and California.

LAURA KISLOWSKI, Vice President of Sales and Marketing

Laura Kislowski, Vice President of Sales and Marketing

Laura brings over thirty years of experience in the senior care industry to Anthem Memory Care. Her proven track record includes sales and marketing management, strategic planning, sales training and program development. Prior to joining Anthem, Laura held senior management positions for skilled nursing, assisted living, memory care and continuing care retirement communities. Laura has also worked as a consultant, spearheading sales and marketing projects throughout the U.S. and in England.

Former positions include Vice President of Sales and Marketing for LaSalle Group, where she was responsible for the development and implementation of the sales, marketing and communication program for the company’s 32 Autumn Leaves assisted living memory care communities.  Prior to that, Laura served as Senior Vice President of Sales and Marketing for Springpoint Senior Living, where she implemented programs that increased occupancy to 100%.

As a senior living consultant, Laura has completed sales and marketing projects in 30 states, including market analysis and market feasibility projects in the U.S. and the U.K. She has also been a speaker at national and regional industry events and conferences.

Philosophy of Care

Having had years observing senior living communities from the inside out, Laura’s believes that providing a loving, caring community must be built from the ground up --- from staff members to the executive director. Her early work as a clinician and speech pathologist, working with stroke and head injury clients, gave her a lasting compassion for those with neurological impairments. And, as a caregiver for her own father, Laura understands, first hand, the level of dedication and commitment needed to sustain a thriving, caring senior care community.


Ms. Kislowski holds a Bachelor of Arts, California State University, Fullerton, CA

LUDA MUNOZ, Vice President of Human Resources

Luda Munoz, Vice President of Human Resources

Luda Munoz’s experience spans 15 years in the medical industry. She has held key executive positions in human resources with several medical companies throughout the years. Prior to joining Anthem, Luda served as Regional Human Resources Business Partner for InterDent Services and as Human Resources Manager for the Stratus Dental Group. Earlier on in her career, Luda was a recruiter for Kaiser Permanente in Portland Oregon.

Luda’s experience includes, human resources program development, talent acquisition and onboarding, performance management, employee relations and coaching, staff development training, recruitment, hiring, and retention programs.

Her hands-on experience in human resources has served Luda well in her role overseeing strategic planning, development and implementation of human resource programs for Anthem Memory Care.

Philosophy of Care

Luda’s philosophy is to create and maintain a truly purpose driven culture. Her talent lies in aligning human resources with organizational purpose, creating programs to identify and recruit individuals with a passion to serve in memory care. Luda is deeply committed to developing employee talents, and empowering them to live those talents and enjoy a purposeful work experience.


Luda earned a Bachelor of Arts degree in business, with a concentration in resource management from Portland State University. She went on to earn her Master of Science in management and organizational leadership at Warner Pacific College.

LISA ROGERS, VP of Operations and Clinical Services

Lisa Rogers, VP of Operations at Anthem Memory Care


Lisa Rogers comes to Anthem Memory Care with over 28 years of nursing experience. Most recently, Lisa served as Regional Director of Operations and Clinical Services where she was responsible for operations and clinical oversight of seven assisted living and memory care communities. Prior to that, her career has taken her from Cardio-Vascular ICU to hospital administration and senior care leadership. Her area of expertise is in Long Term and Senior Care management. As a past hospital Chief Clinical Officer and Executive Director, she has successfully managed and developed Skilled Care and Assisted Living Communities in various capacities including operations, finance, marketing and healthcare functions. Having been board certified in gerontology she brings a comprehensive approach and added clinical skills to lead the Anthem Memory Care communities’ Operations and Clinical teams. Lisa remains active participating with the State of Colorado’s Health Department advisory meetings and prides herself on staying current with seniors changing healthcare needs.


Lisa believes that regardless of age we all deserve to experience joy in all stages of life. Building meaningful relationships and creating engaging cultures is essential to promoting joy in service excellence. To meet customer’s needs in their moment enhances satisfaction and quality of life. Lisa maintains her quality of life in the mountains of Colorado, spending time with her family is her favorite past time. She enjoys staying active in the outdoors, skiing, hiking, biking and travel. She has also appreciated the ability to participate in several civic organizations.


Lisa earned a Bachelor of Science in Nursing from Briar Cliff University in Sioux City, Iowa. She is an assisted living administrator in Colorado, California and Nevada and is RN licensed in Colorado, Nevada, California, Oklahoma and Washington.

JOY NANCE, Vice President of Operations

Anthem Memory Care's Vice President of Operations, Joy Nance

Joy has joined Anthem with more than 20 years of operations, sales, and marketing experience within the senior living profession. She has served in positions of Executive Director, Regional Director of Operations and Vice President of Operations. From ground breaking to grand opening to stabilization, she has been committed to building enthusiastic teams dedicated to attracting and serving the residents and their families. Joy’s service-oriented vision, operational management, and motivating team leadership has driven her career.  In turn, it has allowed her to successfully build and direct multiple senior living communities of all levels of care that deliver premium service to the residents.

Personally, Joy has been married to the same man too many years to count. She has two sons, Lucas and Jonathan, daughter-in-law, Rebecca and three beautiful grand-daughters, Elin 2, and one-year old twins, Cali and Coco. Joy loves to sing and is active in her church.  She also enjoys a competitive game of tennis with her husband. She is a graduate of Olivet Nazarene University and has her B.A. in Social Work.

Anthem’s purpose – to protect, engage and love - mirrors Joy’s personal mission. Joy is grateful for the opportunity senior living offers; it is truly a privilege and pleasure for her to serve our residents, families and team members!

BRUCE SCHOEN, Chief Financial Office

Chief Financial Officer of Anthem Memory Care, Bruce Schoen

Bruce Schoen joined the executive management team of Anthem Memory Care as its first CFO in 2014. In the role, he advances the company’s financial strategy amidst rapid growth, and provides leadership and direction in areas of accounting, legal, risk management, and human resources.

An entrepreneur, Bruce previously held key owner and executive leadership positions in healthcare and senior care companies for more than 35 years. Prior to Anthem, he was an owner, executive vice president and CFO of Encore Senior Living. There, and in his previous role with Brim Inc, he has overseen more than $1B in construction and financing of real estate assets, including multi-family housing, senior living communities, hospitals, and medical office facilities. The Anthem team draws upon Bruce’s depth of experience there as it evaluates and establishes new communities.

Bruce earned a BA in Economics from Stanford University and an MBA in Real Estate and Urban Land Economics from University of Oregon. He and his wife, Joan, live in Lake Oswego, OR, and have three grown children and four grandchildren. He is a board member of Friends of the Children.

Ruth Ann leads the charge to ensure that we maintain a culture of compassionate excellence and well-trained competence by all staff.

Ruth Ann leads the charge to ensure that we maintain a culture of compassionate excellence and well-trained competence by all staff.


Ruth Ann Hattori was an entrepreneur and innovator in the apparel industry, but she always had the teaching bug. As president of Rocky Mountain Clothing CO, she personally led many training initiatives and trainings for her employees. It’s no wonder that she landed here at Anthem in staff development.


After a stellar career at Rocky Mountain Clothing CO, Ruth Ann was a co-founder of InnovationNetwork which produced the first ever business innovation conference in the U.S. and held that conference for 11 years. She became a subject-matter expert and author in the field of innovation. Ruth Ann was also known for her community and culture building in the international network. As a consultant to and trainer for national and global companies in innovation and luxury hospitality, Ruth Ann honed her skills in experiential training and very, practical curriculum development.


Ruth Ann earned a BS from Oregon State University in what was then known as “Home Economics.”  Her minor was in Communications and she studied both Gerontology and Nutrition. Her interest in aging was reignited by her own family’s experience with Alzheimer’s Disease.