Senior Living Communities at Anthem Memory Care

Meet Our Team Members


Mark Rockwell, Principal of Anthem Memory CareMark Rockwell, Principal, directs the vision for Anthem strategic growth. Mark is the main architect of the financial strategy that will facilitate Anthem's growth. Given Anthem's commitment to providing "best in class" memory care, Mark is an ardent proponent of the organization's mantra: "Anthem Memory Care - it's all about focus" and Anthem's value statement: "Real people, real needs, real care, and real rewards." Rockwell has been intimately involved in senior healthcare and senior housing, with a specific focus on dementia care, since 2007.

Mark Rockwell leads the firm and is responsible for Anthem's growth and mission.


In 1989 Mark founded the Pacific Companies, which developed and managed a diversified portfolio of real estate investments in Oregon, Washington, California and Idaho. Prior to the Pacific Companies, Mark held management positions with Trammell Crow Company and Hillman Properties Northwest. Throughout his career Mark has developed projects to meet the housing needs for residents in every stage of life. Representative examples of Mark's development background include:Trammell Crow Company and Hillman Properties Northwest. Throughout his career Mark has developed projects to meet the housing needs for residents in every stage of life. Representative examples of Mark's development background include:

Eden Rock is in the heart of PGA West. Originally zoned for hotel and retail uses, the property was rezoned and master-planned for a resort community of village-style condominiums.

Puerta Azul, an award-winning resort-enclave of Spanish style villas in La Quinta, CA, features private courtyards, gardens, pools and many other amenities.

Cimarron Cove in Cathedral City, CA, blends resort homes with the scenic beauty of the Coachella Valley Mountains and world-class Cimarron Golf Resort.

Jones Farm, a master-planned community on a highly-sought after piece of "in-fill" land is an award-wining development with more than 1,000 dwelling units in Hillsboro, OR.

Hampton Ridge in Tigard, OR, originally zoned for commercial development, was rezoned to multifamily and resulted in the development of a multifamily community.


Mark received a B.S. degree from Walla Walla College and a J.D. degree from the Willamette University College of Law. He was subsequently admitted to the Washington State Bar Association. He furthered his education at the Kellogg School of Management, Northwestern University.

ISAAC SCOTT, Principal

Isaac Scott Principal of Anthem Memory Care

Isaac is in charge of market research, site selection, and leads Anthem development team.


Isaac Scott is a founding principal and the community development lead at Anthem Memory Care. Blending expertise in strategic planning, site selection and real estate finance, his proprietary research methodology identifies underserved markets where Anthem can effectively serve a need for Alzheimer’s and dementia care. While at Pacific Santa Fe, an original investor in Anthem before it was independently established, Isaac led market analysis and business planning that led to the creation of Anthem. As part of the executive leadership team, he continues to direct the company’s day-to-day internal and external growth.


Earlier in his career, Isaac held management positions at Time Warner, where he was a top sales performer for FORTUNE and Sports Illustrated brands, brokered strategic brand initiatives for FORTUNE 100 companies including Oracle Corp., and played a key role in content creation for FORTUNE Global Forum, one of the most exclusive international gatherings of global business and political leaders. Prior work experience includes time with Adidas America and Nike.


Isaac earned a BA from the University of Oregon and a master's certificate in real estate development from Portland State University. He is a founding board member of the Portland Alternative Investment Association, and an Ironman Triathlon competitor.

LEWIS MCCOY, Principal

Lewis McCoy, Anthem Senior Living Principal

Lewis works directly in overseeing community operations, including asset management, employee development, census growth, and regulatory compliance.


Since 1994, Mr. McCoy’s career has been dedicated to the service and care of seniors. Previous to joining Anthem, he was vice president of operations and marketing for a prominent senior housing provider located in Portland, Oregon, managing over 1,200 units of IL, AL, and SNF in Oregon, California, and Washington. His position emphasized his experience in seniors housing operations, sales, and marketing, primarily focusing on census development, operational excellence, and organizational growth.

Other operational experiences include management roles as certified assisted living facility manager, operator/administrator of several skilled nursing facilities, oversight of a Medicare certified home care agency, and operator of a full-service CCRC. In total, his experiences include all institutional and residential sectors of the seniors housing profession.


Lewis served as both commissioner and Chairman of the Oregon Patient Safety Commission, tasked with reducing medical errors and minimizing punitive regulations in long term care facilities. For his service, the Oregon Health Care Association gave Lewis the OHCA Special Service Award recognizing his contribution to patient safety. In addition to several other volunteer posts, and along with being a licensed professional counselor, he has demonstrated a continual commitment to volunteer service, benefiting seniors as well as his community.


Lewis received an undergraduate degree in Psychology from Linfield College. He also holds an M.B.A. from George Fox University and a Master’s Degree in Psychology from Lewis and Clark University. Lewis is both a licensed nursing home administrator and licensed professional counselor. He is also a certified assisted living facility administrator in Oregon, Colorado, and California.

LAURA KISLOWSKI, Vice President of Sales and Marketing

Laura Kislowski, Vice President of Sales and Marketing

Laura brings over thirty years of experience in the senior care industry to Anthem Memory Care. Her proven track record includes sales and marketing management, strategic planning, sales training and program development. Prior to joining Anthem, Laura held senior management positions for skilled nursing, assisted living, memory care and continuing care retirement communities. Laura has also worked as a consultant, spearheading sales and marketing projects throughout the U.S. and in England.

Former positions include Vice President of Sales and Marketing for LaSalle Group, where she was responsible for the development and implementation of the sales, marketing and communication program for the company’s 32 Autumn Leaves assisted living memory care communities.  Prior to that, Laura served as Senior Vice President of Sales and Marketing for Springpoint Senior Living, where she implemented programs that increased occupancy to 100%.

As a senior living consultant, Laura has completed sales and marketing projects in 30 states, including market analysis and market feasibility projects in the U.S. and the U.K. She has also been a speaker at national and regional industry events and conferences.

Philosophy of Care

Having had years observing senior living communities from the inside out, Laura’s believes that providing a loving, caring community must be built from the ground up --- from staff members to the executive director. Her early work as a clinician and speech pathologist, working with stroke and head injury clients, gave her a lasting compassion for those with neurological impairments. And, as a caregiver for her own father, Laura understands, first hand, the level of dedication and commitment needed to sustain a thriving, caring senior care community.


Ms. Kislowski holds a Bachelor of Arts, California State University, Fullerton, CA

LUDA MUNOZ, Vice President of Human Resources

Luda Munoz, Vice President of Human Resources

Luda Munoz’s experience spans 15 years in the medical industry. She has held key executive positions in human resources with several medical companies throughout the years. Prior to joining Anthem, Luda served as Regional Human Resources Business Partner for InterDent Services and as Human Resources Manager for the Stratus Dental Group. Earlier on in her career, Luda was a recruiter for Kaiser Permanente in Portland Oregon.InterDent Services and as Human Resources Manager for the Stratus Dental Group. Earlier on in her career, Luda was a recruiter for Kaiser Permanente in Portland Oregon.

Luda’s experience includes, human resources program development, talent acquisition and onboarding, performance management, employee relations and coaching, staff development training, recruitment, hiring, and retention programs.

Her hands-on experience in human resources has served Luda well in her role overseeing strategic planning, development and implementation of human resource programs for Anthem Memory Care.

Philosophy of Care

Luda’s philosophy is to create and maintain a truly purpose driven culture. Her talent lies in aligning human resources with organizational purpose, creating programs to identify and recruit individuals with a passion to serve in memory care. Luda is deeply committed to developing employee talents, and empowering them to live those talents and enjoy a purposeful work experience.


Luda earned a Bachelor of Arts degree in business, with a concentration in resource management from Portland State University. She went on to earn her Master of Science in management and organizational leadership at Warner Pacific College.

SHANNON GUTIERREZ, Vice President of Operations

SHANNON GUTIERREZ, Vice President of Operations

Shannon Gutierrez brings over 25 years of hands-on experience in the senior living industry to the Anthem Memory Care team. Her ability to create an operational environment and culture that connects everyone from staff to resident to family members is reflected in quality of the communities she has served. She has developed a well-earned reputation for providing top quality care and building a successful team environment.

Shannon began her career as Unit Director for Americana Healthcare Center. From there she went on to hold key positions in senior care, including Executive Director of Lexington Square of Elmhurst as well as Regional Vice President of Operations for Sunrise Senior Living and, most recently as Regional Vice President of Operations for Silverado Senior Living.  

Shannon’s experience and talents are an excellent match for her role overseeing operations, team building, development and technology implementation for all Anthem Memory communities.

Philosophy of Care

A results-oriented individual with a caring heart, Shannon believes that everyone within the memory care community deserves the ultimate respect and quality of care promised at move-in. She believes that a major part of running an efficient and effective community is forming a solid partnership with families and ensuring that they are always well informed and able to participate in decisions concerning their loved ones’ care.


Shannon earned a Bachelor’s of Social Work from the University of Illinois in 1992. She became an Illinois Licensed Nursing Home Administrator in 2003. She is also an active member, in good standing, of the LSN Assisted Living Cabinet.

JAMES J. ALTRICHTER, National Vice President of Clinical Services

SHANNON GUTIERREZ, Vice President of Operations

Jim Altrichter brings years of experience in a broad range of areas and settings to his position overseeing all clinical services at the Anthem communities.  Prior to joining Anthem Memory Care, Jim served as Vice President of clinical services and Senior Vice President of Risk Management for a Vancouver, WA-based assisted living management company.

Jim has fine-tuned his skills through working in a variety of clinical settings including skilled nursing, chemical dependency, critical care, and out-patient clinics.  Jim has also held positions in pharmaceutical sales, management and brand marketing. Working closely with medical and nursing colleagues, Jim has been instrumental in the development and implementation of behavior management plans related to Alzheimer’s Dementia and other cognitive disabilities.  Jim has developed a reputation for his dedication to the care of residents in memory care communities. He has developed and implemented multiple training programs for caregivers and nurses related to assisted living and memory care settings.

Philosophy of Care

Jim’s philosophy is to ensure that as much care goes into the training and support of caregivers and nurses as the care provided to residents. He believes that everyone in the community benefits by having a solid knowledge and understanding of those challenged with dementia. Jim’s greatest satisfaction comes from fostering a positive and productive relationship between staff, residents and their families.


Jim earned a Bachelor of Arts in Nursing with a Minor in Psychology from the College of Saint Scholastica in Duluth, Minnesota.